How much does a hotel booking website cost?
Why your own website beats relying only on OTAs
OTAs (Booking, Airbnb, Expedia, Vrbo) give you reach, but they charge 15% to 20% commission on every booking. A website with a booking engine lets you move repeat and referral guests to the direct channel — and those bookings pay no commission.
A €120/night room with 60 nights a year via an OTA at 18% is ~€1,296/year in commissions. Moving even half to direct more than covers the cost of the site.
It's not about dropping the OTAs, it's about balancing channels: use the platforms' reach and recover margin on the bookings that were already yours.
What each tier includes (and its indicative price)
These are indicative ranges — the exact price depends on your case. Tell us about your stay and we'll give you a firm estimate.
What makes the project cost more (or less)
- Channel manager and integrations: syncing calendars and payments across platforms adds work — and it's what recovers the most commission.
- Content and photos: if you already have copy and good photos you save; if they need creating, it goes up.
- Languages: each extra language is more content and more SEO.
- Automations: confirmations, reminders and review requests are paid once and work on their own.
How long does it take?
A typical project is ready in 4–6 weeks from the initial payment and delivery of materials. The timeline adjusts to scope and how fast approvals come.
How we approach it at Plexglobe
We design the site around one goal — that they book direct — and connect design, development and content to get there. We've applied it in projects like Villa Oliva Nova (direct bookings synced with the OTAs plus its management dashboard) and in the hotel-ecosystem proposal for Cterra Tanzania. See our work or read about what we do.
FAQ
How much does it cost per month?
Around €40–150/month depending on the plan: domain, hosting, SSL, backups, support and, on higher plans, the channel manager that syncs your calendar with Booking, Airbnb and Vrbo.
Does a website replace Booking or Airbnb?
No: they coexist. OTAs give reach; your site gives commission-free direct bookings. The idea is to move repeat and referral guests to direct.
How long until it's live?
Usually 4–6 weeks from the initial payment and delivery of copy, photos and access.
Do I own the website and content?
Yes. On full payment, ownership of the code and content passes 100% to you and you can migrate whenever you want.
What would it cost in your case?
Tell us about your stay and we'll give you a firm, no-commitment estimate.
Get an estimate →Prices are indicative market ranges for context, not a firm quote. The final estimate depends on each project.