Cterra: a digital ecosystem for a safari lodge

An oceanfront glamping-dome stay in Tanzania that needed to sell direct to travellers worldwide. We proposed a complete ecosystem: website, bookings, channel manager and marketing.

The challenge

A unique product (safari glamping) with international demand, but no owned channel to capture and convert that traveller: it depended on intermediaries and word of mouth.

What we proposed

• Multi-language website with the lodge's story and a direct booking engine with online payment.
• Channel manager to sync availability with the OTAs and avoid overbooking.
• Marketing: international SEO, content, and review and email automations.
• All with careful photography and branding, worthy of the product.

Why it matters

For a stay with international demand, the direct channel isn't a luxury — it's margin. A well-positioned owned website recovers the commission platforms take today, and gives control over the guest relationship.

More on this: direct bookings vs OTAs and how much a booking website costs.

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